Taylor
Reeves
Great design starts with empathy, curiosity,
and a bit of experimentation.
Let’s make something
great together.
Brand Designer / Creative Strategist
Learn a little bit about me
Check out my work
Bona Fides
Featured Projects
Featured Projects
Audiobooks for Everyone - When originally developed, Playaway primarily catered to an adult audience. With the addition of products for younger audiences, a more vibrant and playful look was developed to better align with the suite of products.
I refreshed the brand to have a patron focused view that showcased the wide range of library patrons who use Playaway Products. Through the addition of bold colors, inclusive lifestyle imagery, and playful graphic elements - a comprehensive family of brands was created that appealed to a wider audience while still staying true to the original flagship product.
Passport was developed to provide publishers and partners with an improved dashboard experience. Compared to existing publishing portals available at the time, Passport offered a more intuitive user interface, improved meta-data ingestion, an improved visual experience designed with accessibility in mind.
As one of the largest global distributors of audiobooks, Findaway wanted to develop an app that made it easy for employees to listen to audiobooks at no additional cost to them. The name “Book lab” had been coined internally, and I saw an opportunity to add personality by incorporating canine inspired imagery and vocabulary to enhance the overall experience. For example, if a user was unsure of what they wanted to listen to, they could simply press “go fetch” and the app would recommend a new title.
All Projects
All Projects
