With the more whimsical and imaginative products we had introduced over the years, Playaway's brand was in need of a refresh. While the original branding served us well during our focus on audiobooks for the Adult and Young Adult audience, the shift towards read-alongs, STEM academies, and our kid-specific audiobook line necessitated a more vibrant and engaging brand identity.
In this rebranding effort, Playaway.com stood as a central element, serving as the primary touchpoint for our customers and account managers. I developed the new brand look and feel and collaborated closely with our web-development team to ensure that the final website reflected these guidelines without compromising usability.
In addition to refreshing the brand messaging and aesthetic, I orchestrated multiple photoshoots to not only showcase our new products but also to authentically represent our audience in all our marketing materials. These changes were pivotal in communicating the playful and exciting nature of our expanded product line.
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