With the launch of Pottermore on Playaway, it was my responsibility to collaborate with our marketing team to develop strategies that announced the availability of these titles on our products while adhering to Pottermore's high standards.
Working closely with the Pottermore team, I was able to identify key themes and elements within their brand guidelines that resonated with our audience and elevated those elements into captivating campaigns, tradeshow assets, social media posts, and commercial packaging.
